Basic rules to keep in mind while implementing your SEO

Each and every person is using the Internet for millions of reasons. And the best thing of all! The possibilities of leaving the Web “empty-handed” are nowadays slimmer than ever. There are more than 1 billion active websites today and a great percentage of them are contributing a specific type of business, service, product, or information that’s helpful to a lot of people from all over the globe. Virtually all human knowledge is accessible at our fingertips, thanks to search engines. But many individuals still battle with creating visits to their site. When it comes to getting found by your clients on the web, you should utilize SEO to master the search engines.
SEO is the method of driving traffic from the ‘organic’, and ‘paid’ sources to get top ranking on search engine result pages (SERPs).  Even if search engine rankings keep on varying from time to time, ensure that you have built your website in an exact way and frequently posting quality content to drive a steady flow of traffic to your pages.  
If you’re looking to use SEO tactics in your marketing campaign, make sure to chase the following rules:
Keyword Research
As far as SEO, keywords are the words or phrases that searchers step into search engines, also called as “search queries”. Whether you are expressing everything on your page such as images, video etc. in simple words and phrases, those are your primary keywords. Keywords are vital because it is the backbone between what individuals are looking for and the content you are giving to fill that need. Your objective in ranking on search engines is to drive organic traffic to your website from SERPs and the keywords you opt to target will figure out what kind of traffic you get.
Google utilizes time on site as a ranking signal. The longer somebody stays on your website, the more Google feels the site is true. On the off chance that somebody can’t read your content because it is crowded with keywords and contents, they will click off your site rapidly. At the point when Google sees individuals leaving quickly, it knows your content quality is only above the line and not worth ranking. It’s better to search for similar or unique keywords that are still important, however; fewer people are using them.

Example of generic keyword search that includes both related and unrelated results:

You should focus on long-tail keywords; that is 4 or more words. Because such keywords have a lower search volume, have high conversion rate and still holding the possibility of having top rank on the SERPs.

Example of classic long tail keyword search that includes specific results:

⦁ Content
The quality of your content is the most critical ranking signal for all search engine algorithms. You should compose for human readers not for search engines. It’s the way your content will probably to be read and shared, to get more traffic to your site and then rise in your audience.
In case you’re not delivering good, engaging as well as relevant content at a regular rate, the greater part of the SEO practices in the world won’t help you in the long run. Google has an algorithm that’s complex, consistently changing and difficult to second-guess. All you can ensure is that regardless of what Google and other search engines are searching for in terms of ranking, the value of your content will forever be the top priority.
For generating quality content you should be aware of the following:
⦁ Content for a given page ought to be logically based on the goal that clients can rapidly discover the data they are searching for.
⦁ Content ought to be displayed in a hierarchy fashion utilizing heading tags to make a clear organization.
⦁ A consistent format should be followed: That is the length, style, crosslinks, and another formatting ought to be uniform.
Ensuring that your content is valid and well-written is same as essential as the SEO strategy you design for it. Whether your content isn’t unique, only a few people read it. When fewer people read it, less ranking signals are shown to Google. And well, you know the rest!
You have to give something more than just “quality” and your readers haven’t seen before. So, it must be unique. Numerous people think wrongly that high-quality content is long content. But the fact goes like this:
“Good content is the content that is helpful to the person consuming it”.
For example; if you want to rate a travel guide on Delhi, what is going to be practical to your readers? 3000 words explaining the core areas of the city? Or a small review and rating that quickly shows the major attractions and nearby restaurants?
Word count does not define the quality of content!
Linking to the content inside your own site is a great indicator to search engines because your site has value. Google dispatch Google bots (otherwise Spiders) to fetch data on new and updated web pages. This process is known as crawling and will direct to your website’s insertion in the search results. Internal links are an extraordinary method to help Google bots to search as well as index your site.
Internal links assist you to rank for definite keywords and helps to allocate ‘link equity’ across your site. A few pages on your site may have extra link equity than others, so it’s vital to pass few of that equity onto pages you’d like to get better rankings for, or pages that are more probably to convert visitors. Internal links lessen bounce rates. If people reach an article and you provide them with some associated content and somewhere else to go once they have read it, then it gives them an aim to reside on the site a little longer.<

There is such a great focus on incoming links then numerous webmasters forget that external links are essential too. You should ensure your external links all direct to quality content. Don’t simply link for the sake of linking or you will shoot your SEO approach in the foot.
Bad or broken links guide to upset clients and can influence your Google rankings (That’s the reason of updating a site regularly).
Take as much time as necessary, and really pick links that are impactful, relevant, and from sites that have been around for a while. Those are the associations you want to build and depend on the quality Google will reward.
Anchor text 
An anchor text is a set of clickable words inside a hyperlink. Their primary objective is to contextually attach one page to another at the same time giving us, the clients a review of what to expect on the external page that we should get from the content we’re reading.
Anchor texts truly impact ratings. Search engines utilize them as indicators to learn more about the site and page that’s being connected through this specific word or expression. Anchor text provides the search engine all the data it requires to make sense of how and where to put this page in SERP. It has been demonstrated again and again that anchor texts weigh heavily in Google’s eyes.
In the event that you need to accomplish something through your anchor texts, you have to focus on the importance of the text and the link you’re tying together. Relevancy increases when the anchor text of a particular link coordinates the destination page’s targeted keywords as well as when the words on the page connecting to another site.
For example, when you click the anchor text on-site SEO, you will be directed to another page named ‘13 easy steps to on-site SEO and how to implement them’.
Compact yet descriptive anchor text assists search engines well-recognize your content which is useful for users too. When you add a link to a bit of text, ensure the content is totally relevant to the link and stay away from phrases like ‘click here’.
Some SEO specialists also recommend that anchor text ought to be varied because several pages linking to one page via the same anchor text may appear suspicious to search engines.
URL Structure

URLs are the addresses for documents on the web. They come out in several important locations. URLs show up in the internet browser’s address bar, and while this normally has a small impact on search engines, poor URL structure and design can bring negative user experiences.
The web address of your page sends a quite strong signal to search engines about its subject. It’s vital that you get it right the first time since you should avoid altering it. Keep in mind that Google prescribes keeping URLs simple.
For example,
Below are two imaginary sets of URLs that might map to the Services > SEO > SEO Audit path. Here one makes sense, and the other does nothing to help.

Definitely, the second URL set is an intentionally daft model. The primary URL naming convention aid both search engines and users, and the second one delays.
Try to make the URL as short as possible as well as incorporate the main keyword you need that page to rank for. While search engines show URLs in the outcomes, they can affect click-through and visibility.
Image search is a main driver of traffic, yet regularly images themselves are not optimized to their complete potential.
Utilize concise but descriptive file names for the images, rather than ‘image0057’. Constantly fill in the ‘Alt’ attribute. Search engines can’t see your pictures, yet they can read the ‘Alt’ text. It’s essential to explain your image as perfectly as possible. But this may not simply boost your ranking in image search yet also enhance the convenience for those utilizing ‘image reader’ software. Image SEO can make a large amount of traffic in the right conditions.
Image optimization is technically clear-cut:
⦁ Image name: Give a name that exactly describes what the image is.
⦁ Alt text: Utilize descriptive alt text to assist those who can’t see the images to strengthen the image content.
⦁ Attach Open Graph and Twitter Cards so the image can be used in social shares.
⦁ Apply the image at the correct physical size to make sure fast downloads.
⦁ Optimize the image’s file size to get better the loading times.
Image SEO is quite simple. Maintain the images relevantly. Don’t spam the filenames as well as alt text with keywords.
Have a look at the screenshot below:

The above screenshot was taken of search results in Google Images for “professor”. The circled image has seen a dozen times elsewhere and is surely not an image that appeals to us or makes us want to hire that professor. So we unlikely to click on the image, meaning Google images would lesser the ranking of that picture compared to other more engaging images.
On the off chance that you picture Google, as a supermarket – great SEO would be the way toward getting your things showed on the top shelf. Everybody needs to be there. The top shelf is dependably in direct view of customers’ eyes. The lower racks require some sweat from the customers to look at what’s happening there. They need to bend their heads to truly see the products. No one needs that. Your goal is always to stay in front of your clients, “Within hands reach”. The similar goes for your position in search, therefore you need to spend a lot of time and effort into the optimization of your website for SERP.